SREE Matsya — SREE Service Plan

Proposal

What is SREE Matsya?

✓ Fresh fish, prawn & crab from Chilika, the sea and ponds

✓ Cold storage + cold delivery vehicles

✓ No middlemen — better price for fishermen, fresh fish for buyers

✓ Same-day delivery to home

Opportunity

Why this opportunity?

✓ Odisha is a top fish producer, but the supply chain is fragmented

✓ Hard to get fresh, trustworthy fish

✓ 30–40% of fish is wasted for lack of cold chain

✓ SREE has Saptahik Bazar + delivery already

Our service

What we offer

Direct sourcing from ghats / landing centres

Cleaned, cut & packed fish

Same-day cold-vehicle delivery

Bulk supply to hotels & restaurants (B2B)

Dried fish (sukhua) & processed products

How it works

✓ Fish collected fresh from the ghat in the morning

✓ Cleaned & packed in cold storage

✓ Order in the app → same-day delivery

✓ Guaranteed quality & weight

Benefit

Who benefits?

Customers — fresh, trusted fish at home

Fishermen — better, fair price

Hotels & restaurants — steady supply

Youth — jobs

Our strength

Why SREE will succeed

✓ Experience from Saptahik Bazar

✓ Battery & cold delivery vehicles

✓ Local fishermen relationships

✓ Odia language & trust

Revenue

How we earn

✓ Margin on fish sales

✓ Bulk supply to hotels

✓ Processed products (sukhua, packs)

✓ Renting cold storage to others

Plan

Step-by-step plan

Phase 1 (2 months) — one ghat + Bhubaneswar delivery

Phase 2 (3 months) — cold storage + hotel B2B

Phase 3 (5 months) — processed products + more ghats

Phase 4 — statewide & outside markets

Requirement

What we need to start

✓ 1–2 cold storage units

✓ Insulated / cold delivery vehicles

✓ Fishermen & ghat partnerships

✓ Quality & hygiene standards

Success Metrics

What we measure

Same day

Delivery

<5%

Fish wastage (vs 30–40%)

4.5★

Customer satisfaction

20%+

More income for fishermen

Next Steps

From proposal to pilot

Approve this proposal
Set up the first cold-storage unit & ghat tie-ups
Start the same-day delivery pilot in Bhubaneswar

Take SREE Matsya to the board

Download the non-technical Odia stakeholder deck, or discuss the plan with the SREE team.

⬇ Download Odia Deck Discuss on WhatsApp